Rich Message Builder
The Rich Message Builder is ChatCrafterAI’s visual design studio where you create interactive, multi-step conversations without writing any code. Think of it as designing a conversation experience—you add components like buttons, forms, and carousels, then connect them with logic to create the conversation flow your customers will experience.What is the Rich Message Builder?
The Rich Message Builder lets you visually design how your agent talks to customers. You get:- Interactive Components - Buttons, quick replies, forms, carousels, calendars, maps, and more
- Visual Flow Designer - Drag-and-drop logic that connects components together
- Pre-Built Templates - Start from proven patterns ChatCrafterAI has already designed
- Real-Time Preview - See exactly what customers will see as you build
- No Coding Required - Just drag, click, and configure
The 8 Components You Can Use
The Rich Message Builder comes with 8 ready-to-use components:| Component | What It Does | When to Use |
|---|---|---|
| Quick Replies | Buttons for fast answers | Navigation, polls, quick choices |
| Carousel | Multiple cards in a row | Products, features, articles |
| Form Card | Ask for customer information | Surveys, contact forms, sign-ups |
| Price Card | Show pricing and plans | Pricing tiers, subscriptions |
| Contact Carousel | Show team members | Support contacts, specialists |
| Location Map | Display locations on a map | Office locations, service areas |
| Calendar | Book appointments | Meetings, consultations, bookings |
| Media | Images, videos, files | Photos, tutorials, documents |
How It Works (The Big Picture)
Step 1: Start with a Template or Blank- Browse pre-built system templates (proven patterns)
- Or start from scratch with a blank template
- Choose which components you need (Quick Replies, Forms, etc.)
- Arrange them in order
- Configure each one (add your text, options, images)
- Connect components together visually
- Add conditions (if user picks X, show Y)
- Define actions (send message, call API, etc.)
- Test in Chatlab to see how customers will experience it
- Save your template for reuse
- Deploy to your agent
Two Types of Templates
1. System Templates (ChatCrafterAI Built-In)
These are pre-made, professional templates built by ChatCrafterAI’s team. They’re like templates you’d find in presentation software—ready to go, proven to work. System Templates Include:- General Assistant
- Customer Support Agent
- Sales Lead Qualifier
- E-Commerce Shopping Agent
- And more…
- Read-only (you can copy them to customize)
- Available to all users
- Professionally designed
- Include best practices
- Show example flows
- Browse available system templates
- Click “Use This Template”
- System creates a copy you can customize
- Make it your own
2. Custom Templates (You Create)
Once you understand the Rich Message Builder, you can create your own templates from scratch. These are 100% yours—you design every component and every flow rule. Characteristics:- Start with a blank canvas
- Fully customizable
- Reusable across your agents
- Can be private (for one agent) or public (shared)
- You control everything
- Experienced users who know what they want
- Teams building specialized agents
- Companies with unique conversation patterns
- Anyone wanting to save a custom design for reuse
Getting Started: Your Two Paths
Path 1: Use a System Template (Fastest)
Best for: First-time users, standard use cases, quick launch- Open Rich Message Builder
- Browse system templates
- Find one that matches your needs
- Click “Use This Template”
- Customize it with your content
- Save and deploy
Path 2: Create a Custom Template (Full Control)
Best for: Unique needs, building from scratch, experienced users- Open Rich Message Builder
- Start with blank template
- Add components you need (quick replies, forms, etc.)
- Arrange them in order
- Design the flow logic
- Test and refine
- Save your template
Next Steps
- Learn How to Create Templates - Step-by-step walkthrough of the builder interface
- Explore Templates - See system templates and how to customize them
- Test Your Work - Use Chatlab to preview your conversation
- Deploy to Channels - Make your agent live
Quick Tip: Most users start by copying and customizing a system template. It’s the fastest way to get a working agent. As you become comfortable with the builder, you can create custom templates from scratch.