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Analytics

Track agent performance, conversations, and usage metrics.

Overview

The Analytics dashboard provides three main sections:
  • Analytics - Conversation and message metrics
  • Visitor - Visitor tracking and engagement patterns
  • Knowledge - Knowledge base quality and usage

Accessing Analytics

  1. Navigate to Agent Dashboard
  2. Select your agent
  3. Click Analytics in the sidebar
  4. Choose section: Analytics, Visitor, or Knowledge

Date Range Selection

Select time period using the date picker:
  • Last 7 days
  • Last 30 days
  • Custom date range
Data Retention:
  • Free tier: 30 days
  • Paid tiers: Unlimited historical data

Conversation Analytics

Key Metrics

Messages:
  • Total messages in period
  • All-time message count
  • Messages per day (average)
  • Messages per conversation (average)
Conversations:
  • Total conversations
  • Active conversations
  • Inactive conversations
  • Active conversation rate (%)
Tokens:
  • Total tokens used
  • Tokens per message (average)
  • Token usage breakdown by provider

Daily Message Trend

Line chart showing daily message volume over selected period.

Channel Breakdown

Message distribution across channels:
  • Web Widget
  • WhatsApp
  • Telegram
  • Discord
  • API
  • Other channels

Conversation Topics

Bar chart showing most discussed topics in conversations.

Weekday Activity

Bar chart showing message volume by day of week (last 7 days).

Peak Activity

Shows the day with highest message volume and count.

Performance Insights

The dashboard automatically generates insights based on your data:
  • Usage trends (increasing/decreasing)
  • Most active channels
  • Peak activity patterns
  • Conversation efficiency metrics

Visitor Analytics

Track unique visitors and engagement patterns.

Metrics Tracked

Visitors:
  • Total unique visitors (by session)
  • New visitors (single visit)
  • Returning visitors (2+ visits)
  • New visitor percentage
  • Returning visitor percentage
Visit Frequency:
  • One visit
  • Two to three visits
  • Four or more visits
Growth:
  • Visitor trend over time
  • Growth rate vs previous period

Accessing Visitor Analytics

  1. Go to Analytics section
  2. Click Visitor tab
  3. Select date range

Understanding Visitor Data

Visitors are tracked by session ID. Each unique session counts as one visitor. The system identifies:
  • New visitors: Single session in selected period
  • Returning visitors: Multiple sessions in selected period

Knowledge Base Analytics

Monitor knowledge base quality and usage.

Document Metrics

Inventory:
  • Total documents
  • Total words across all documents
  • Recently added documents
  • Average words per document
Quality:
  • Average quality score (0-100%)
  • Low quality documents count
  • Average content freshness (0-100%)
  • Outdated documents count
Chunks:
  • Total content chunks
  • Average chunks per document
  • Average words per chunk

Usage Metrics

Searches:
  • Total searches performed
  • Unique searched documents
  • Never searched documents
  • Most searched documents (with counts)

Distribution

Content Types:
  • PDF
  • Text
  • URL
  • Markdown
  • HTML
  • DOCX
  • CSV
  • Other
Source Types: How documents were added to knowledge base. Languages: Document language distribution. Embedding Models: Which AI models processed the documents.

Categorization

Categories & Tags:
  • Top categories (document groupings)
  • Top tags
  • Total categories count
  • Total tags count

Quality Assessment

Completeness:
  • Good (complete content)
  • Needs content (incomplete)
Searchability:
  • In use (actively searched)
  • Not used (never searched)
Recommendations: System-generated suggestions to improve knowledge base quality.

Accessing KB Analytics

  1. Go to Analytics section
  2. Click Knowledge tab
  3. Review metrics and recommendations

Improving Knowledge Base

Based on analytics:
  • Update low quality documents
  • Refresh outdated content
  • Add content for high-search topics with no results
  • Remove or update never-searched documents
  • Follow system recommendations

Data Export

Analytics data can be exported from each section for further analysis.

Tier Restrictions

Free Tier:
  • 30 days data retention
  • Cannot view data older than 30 days
Paid Tiers:
  • Unlimited data retention
  • Full historical access
  • Custom date ranges